CASE STUDY
ING DiBa feat. Grammy nominated US Jazz/Pop singer and writer Melody Gardot

THE STORY:
Some time ago we created a new sound-logo for ING DiBa: „Di Ba Du“.
It was sung by Melody Gardot and was based on the original composition of „Strangers In The Night“ by Bert Kaepfert.

Additionally we chose „Baby I´m A Fool“ by Melody Gardot as the acoustic basis for all TV commercials of the bank as a link between logo and picture.
Aside from this collaboration with Melody, we also recorded her vocal performance during her European tour in Nice, France.
I would classify this project as a typical song sync for ING DiBa’s TV and radio campaign and a conventional sound-logo/music production.

Years later, after a successful TV and radio campaign, the client came to us with a new request.

OUR TASK:
The client was concerned that the annual costs of publishing rights for „Strangers In The Night“ and Melody’s song  „Baby I´m A Fool“ (published by Warner Chappell and released by Universal Music on the master side) were too high. The client was very happy with the success of the campaign, song, logo and artist herself - but was longing to reduce the yearly costs without compromising the strength of their successful audio brand.

OUR IDEA AND PATH:
In order to solve this issue we acted as a creative link between client, ad agency, management and artist. Our suggestion was to write and produce a new song in collaboration with Meldoy Gardot and simply add a new logo with the same wording „Di Ba Du“ on to the track. Our aim was to keep her voice as continuity, creating a flexible song module where the future directors, editors and ad creatives can simply switch from, for example, a piano version to the song version (guitar, drum, bass), with or without orchestra. Our intention was to satisfy all their potential needs for future TVC´s and radio commercials.  
Our clients were happy with our proposal and „Too Good To Let Go“ was written from scratch. We recorded the basic instruments live with four musicians and Melody Gardot at the famous Saal 4 Studios at Nalepastrasse, Berlin.

Here are some samples of the studio recordings:

Finally we added a full orchestra with the fabulous Metropol Orkest in Amsterdam. The last polish and final vocal recording was produced in the presence of the management of the ING DiBa and was mixed by Axel Reinemer at Jazzanova Recording Studios here in Berlin.
The client is even happier than before and has continued producing various TV and radio commercials incorporating our new song and logo.
The song itself can be found in our music portfolio, or at the top of this page.

Below you can listen to the new sound-logo:

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CRYSTALS is a berlin based independent music production company specialized in finding, creating, curating and strategically producing superior music for moving pictures.

CRYSTALS was founded in early 2018 as the new venture of Kris Steininger - who had previously run his music production company Pas De Deux. After producing over 100 TVC´s, contributing music to more than 10 feature films, various major label records and remixes he has gained exceptional experience, reputation and a creative global network of record labels, publishers, management companies and artists to find or create the perfect CRYSTALS for your needs.

CRYSTALS is based right in the heart of Berlin Kreuzberg, but operates all over the world and wherever you want us to be.

Apart of our daily business with bespoke compositions, music supervision, clearance and licensing, audio branding, writing, recording or mixing songs, CRYSTALS is specialized in exceptional artist cooperations for television, film and advertising. Therefor we work closely with the music industries, management companies and established artists to find the right CRYSTALS for your needs.

We like to solve tricky tasks: so eg. if the exploitation rights of your targeted song are far too high, we'll develop and offer creative solutions where you can reach your goal, instead of switching to a merchantable soundalike.